As an online retailer all of us must grab all opportunities to provide more exposure for the distributed goods. As the the usage of the different price and product comparison portals increases day by day you must consider the participation as you may loose profit if you miss them.

At present, online retailers occupy an enviable position among the British retail industry, at present, over all sales figures on the high street and disappointing, brands that has been established for decades on the UK high street are going out of business but online sales are booming as more consumers us online shopping site more than a trip to the high street.

There are many tools on the Internet that helps online retailer give more exposure to their businesses hence increasing sales. If you are not already using this tools namely price comparison sites, you really want to review your online marketing.

After a short research, there appears to be four major price comparison portals, they all charge using clickthroughs (PPC) cost to advertisers. The four sites are:

• kelkoo.co.uk
• pricerunner.co.uk
• shopzilla.co.uk
• ciao.co.uk

The aforementioned websites allow merchants who has enrolled with them to list their products. When visitors search for the products, your listings appear in their search results. If a shopper clicks on your listing, the shopperr is tranferred to your website.

Using free statistic service like Google Trends we can give you some estimation about the potential traffic which may arrive from the listed comparison services filtering to the British Internet browsers.

Using free statistic tool like Google Trends, you can see and estimate of potential new customer that could be arriving on your website if you list your products or service in the said comparison engines.

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